DIGITAL MARKETING
Digital marketing is the promotion of products, services, or brands using online channels and digital technologies. It includes various strategies to reach and engage target audiences through the internet and electronic devices.
Key Components of Digital Marketing:
- Search Engine Optimization (SEO) – Optimizing websites to rank higher in search engines like Google.
- Pay-Per-Click Advertising (PPC) – Running paid ads on platforms like Google Ads or Facebook Ads.
- Social Media Marketing (SMM) – Promoting content and engaging with audiences on platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Content Marketing – Creating and sharing valuable content (blogs, videos, infographics) to attract and retain customers.
- Email Marketing – Sending targeted emails to nurture leads and build customer relationships.
- Affiliate Marketing – Partnering with affiliates who promote products/services for a commission.
- Influencer Marketing – Collaborating with influencers to leverage their audience and credibility.
- Video Marketing – Using platforms like YouTube, TikTok, and Instagram Reels to engage audiences.
- Mobile Marketing – Reaching users through mobile apps, SMS, and push notifications.
- Marketing Analytics – Using tools like Google Analytics to track performance and optimize campaigns.
Benefits of Digital Marketing:
✅ Cost-effective – More affordable than traditional marketing.
✅ Wider reach – Global audience accessibility.
✅ Targeted marketing – Allows precise audience targeting.
✅ Measurable results – Real-time tracking and analytics.
✅ Better engagement – Interactive and personalized communication